SHORTER COMMUNICATION IS THE NEW NORM As a result, shorter, tighter, visual The best way to spread visual communication is the go-to method for ideas is through slides. The getting everybody on the same page quickly. People learn concepts better slide format makes it easy for when they see pictures combined with people to capture great ideas prose. Therefore, visual media like and share them. presentations are used more readily. Since first starting Duarte, Inc. in 1988, At Duarte, we’d often see slides we had I’ve watched this trend toward visualized reused in hundreds of different communicating visually intensify. In our presentations within the organization. early years, we cleaned up slides from Great slides spread. people who were desperate not so much to give a verbal presentation, but to These short, tight, atomic bites of content express their ideas visually and spread have become the default way of visually them throughout their organization. communicating ideas. © Duarte, Inc. 2014 4
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