COMMUNICATION HAS CHANGED Business is moving faster than ever. Employees are constantly asked to do a In the process, we’ve all but little bit more, a little bit faster. killed long-form business communications. This obsession with pace has caused us to weed out inefficiency on nearly every Today, content not boiled down to its level, especially when it comes to essence is a time-waster. Long, detailed, communication. multipage documents of prose take too Internet and mobile long to read between e-mails and meetings. So, we ignore them until our communications have schedules allow a long block of time for reconditioned people to prefer consuming dense information—if that time consuming information in ever comes. small chunks. Short blog posts get the most traffic. You can barely fit a couple of sentences in a  LINK: PICTORIAL LEARNING tweet. And text messages usually only take up a line or two.  LINK: MULTIMEDIA LEARNING  LINK: SCIENTIFIC STUDY © Duarte, Inc. 2014 3

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