USERS NEED A BETTER WAY We’ve all seen the slide to the left. Worse Programs like PowerPoint® yet, we’ve all had this slide presented to were created to make slide us at one time. presentations, so users feel These odd, projected misdeeds are they need to project what they probably one of the most hated digital create. Many files should not artifacts in business today. They’re hated because they fail to accomplish their be projected, but read instead. purpose, which is to communicate ideas clearly and effectively. Lovely sparse slides are perfect as a visual aid when presenting. However, in But there’s a reason behind why people make these slides. First, the default many cases, your audience would be best templates in PowerPoint® encourage served by creating a document—but not their creation. just any document. Second, presentation software is the easiest way to combine text and visuals, so it has become the default visual communication platform. Third, people need their ideas to be understood on their own without the help of a presenter. ® PowerPoint is a registered trademark of Microsoft Corporation. All rights reserved. © Duarte, Inc. 2014 5

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