YOUR CONTENT NEEDS ROOM TO BREATHE In 1934, the magazine discovered young His work revolutionized both fashion and Russian designer Alexey Brodovitch and magazine design. Adding white space and brought him on as Art Director. Brodovitch’s dramatic cropped images helped Harper’s work has been described as “bold and Bazaar surpass Vogue as the top arresting,” featuring “cropped fashion magazine. photographs, typography, and design” on “pages that bled beautifully.” The following two pages provide examples of how Brodovitch created designs that Brodovitch's signature use of white space breathe with white space. and the cinematic quality created through image cropping brought gracefulness to “A good picture must be a completely individual expression the layouts. His design compelled Truman which intrigues the viewer and forces him to think.” Capote to write, “What Dom Pérignon was – Alexey Brodovitch, to champagne...so [Brodovitch] has been to... photographic design and editorial Art Director * layout.” * Source: http://en.wikipedia.org/wiki/Harper's_Bazaar and http://en.wikipedia.org/wiki/Alexey_Brodovitch © Duarte, Inc. 2014 123