LUXURY BRANDS USE WHITE SPACE The more breathing room you give to a design or product, the more luxurious it’s perceived to be. Many brands have embraced the concept of white space. When creating a slidedoc, surround key points with white space (also called “open space” or “clear space”) to draw the eye toward the most important elements on the page. Examples of advertisements using white space © Duarte, Inc. 2014 126