ESTABLISH A VISUAL LANGUAGE Consistent visual language helps readers associate a visual style with you or your brand. Baking it into a template will help employees express your brand through slidedocs. Use a consistent color palette. Select 3–5 Buy or create a robust illustration Create or curate a library of photography colors, plus a neutral and highlight color. library that’s relevant to your industry that looks like it was shot by the same and stylistically consistent. Avoid cheesy photographer. clip art. © Duarte, Inc. 2014 102