PRESENTATIONS ARE FAMILIAR We’ve adopted this behavior for a good However, even the best presentation won’t There’s no doubt about it; we reason: presentations are one of the best work if it’s not delivered in the right are a presentation culture. ways to communicate ideas, persuade an context. Just like you wouldn’t give a By some estimates, audience to adopt an idea, and pursue a presentation to tell someone there’s a tiger ® course of action. behind him, there are certain business Microsoft’s PowerPoint has been installed on roughly settings where a presentation isn’t the Yet, many popular articles have grabbed right approach. one billion computers. Plus, an headlines and won praise by calling for an average of 350 presentations end to presentations. But most people do it anyway, because it’s what we know. And that’s where the are given every second of While I wouldn’t go so far as to say trouble begins. every day. “presentations are evil,” I do believe that we could do a better job of creating and using them. In fact, I’ve built a thriving business and written three best-selling books on how to make presentations more effective and enjoyable. © Duarte, Inc. 2014 11
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